Chiefs marketing guru Jessica Motaung gets the role of Plum Caf



Kaizer Chiefs Marketing and Commercial Director Jessica Motaung was named a member of the Confederation of African Football’s Organization Team for Women Football Standing Committee from 2022 to 2024.

The appointment, confirmed by Caf’s Secretary General, Veron Mosengo-Omba, comes on the heels of Jesicca’s participation in a Workshop of the Task Force on women’s football organized by Caf in 2019, where she was part of a group of 23 key influencers and stakeholders in representation of 17 African nations of the time.

The committee is made up of high profile and experienced football administrators and corporate people from across the African continent and chaired by Kanizat Ibrahim, who is the 5th vice president of Caf and chairman of the Organizing Committee for Caf women’s football.

“We are very proud of our marketing director, Jessica Motaung,” said Kaizer Motaung, president of Kaizer Chiefs. “We are happy to see one of ours grow and spread her wings in continental football. Being the only South African on the committee speaks volumes. It is truly a remarkable feat.

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“We are confident that she will add a lot of value to Caf and women’s football on the continent, given her experience spanning over two decades. We have seen the growth of the game in recent years and Jessica’s role will also help Safa, PSL and Kaizer Chiefs as we look to move in the direction of expanding our women’s participation in football. “

Women’s football is the fastest growing sports property globally and Caf, like Fifa, is strategically placing people in that space who can rapidly follow development and change the product.

The location will require frequent travel between Johannesburg and Caf’s headquarters in Cairo, as well as occasional travel to other African destinations.

An emotional and excited Jessica expressed her gratitude to Caf president, Patrice Motsepe, and the rest of the leadership for this appointment: “It is also important to thank my president, Kaizer Motaung, for his support and blessings. I wouldn’t have achieved him if it weren’t for his wisdom and his great leadership. Finally, I would like to thank the president of the PSL, dr. Irvin Khoza, who, after receiving the news, expressed his good wishes for him, “she says.

I look forward to contributing to the growth of our sport, both on the pitch and commercially. We are moving towards sport by being all inclusive and have seen huge crowd support games played by women and we need to make sure we see more of the continent. I will also work closely with Safa’s president, Dr Danny Jordaan, to ensure we contribute to the growth of women’s football. “

While the full scope of her new role at Caf will be outlined in due course, one of the key events she will be working on immediately will be the Afcon Women’s Tournament July 2-23 in Morocco.