[Thread] How Apple's App Tracking Transparency blew up the digital ad ecosystem, bolstering Apple's ads business while positioning it as a privacy champion (Eric Seufert/@eric_seufert)

Eric Seufert / @eric_seufert:

[Thread] How Apple’s App Tracking Transparency blew up the digital ad ecosystem, bolstering Apple’s ads business while positioning it as a privacy champion  —  APPLE ROBBED THE MOB’S BANK: How Apple’s App Tracking Transparency (ATT) policy blew up the digital advertising ecosystem, bolstering its ads business while positioning itself as a champion of consumer privacy. A masterclass in corporate strategy. (1/X) https://mobiledevmemo.com/…